My Role: Visual Design & Research
The premium package gives you access to of over 200 channels with exclusive content in different categories including soaps, dramas, telenovelas, movies and live news broadcast.
The biggest challenge is that eCable does way more than what can be covered in one go. The eCable app would benefit from a new user interface design and an improved user experience so that it can to speak clearly to its particular audiences.
Become an established brand in the African community and market
Increase amount of new customers and create a loyal customer base
Establish trust and credibility through excellent service
Improve the user experience of discovering channels and adding favourites
Simplified registration process by offering a faster alternative – external accounts.
Market research analysis
Without an established brand presence, eCable partnered with Nollywood Movies. Customers from the Nollywood reached out. We gained insights on their needs frustrations that would help shape the app solution.
One way to increase security, while keeping things convenient for users is to have them logging in with email addresses instead of having them create a username.
Most people do not enjoy filling out forms, so by making registration quick, we are showing our users we understand what annoys them and respect their time.
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