The website lacked a clear information architecture, consistent UI and reusable content structure, making the offer difficult to navigate and maintain.
I started with the content, built a reusable WordPress structure around it, and created a CSS-first design system that we still keep improving. It made the site easier to update, more consistent, and much clearer about what the business does.
A big thanks to Steven and Colin for trusting me with it, and to Mitchell and Aaliyah for shaping the marketing, design direction and overall feel.