After a lot of naming, prototyping and experimenting, we brought Wurdl to life. I helped shape the product strategy, identity and experience, from the logo and colour system through to the interactions, components and little details that make dropping in text and shaping a story feel simple.

A massive thank you to the Wolf & Hat Studio team for the ideas, energy and willingness to keep experimenting, and for helping turn an early product thought into something playful that people could actually use.