EWG’s old website had barely changed since the 1990s and no longer reflected the business it had become. Its services, sector experience and credibility were difficult to understand, which weakened the trust the company needed to build with clients and partners.
Working with CM Collective as a trusted strategic partner, we redesigned and rebuilt the website around a clearer story for the business. I helped shape the structure, content hierarchy and visual experience, bringing EWG’s broad range of services and sectors into one more confident, credible and coherent digital home.
A massive thank you to the EWG team for trusting us to replace such a long-standing part of the business, and to CM Collective for bringing us in as a strategic partner and working closely with us to sharpen the positioning, organise the complexity and deliver a website that finally feels aligned with where EWG is heading.